So this blog post is going to be a lot different than what I normally put out there. I’m not going to sugar coat anything and I’m going to be real and honest about what’s going on behind the scenes.
As you might know (if you’re part of the CEO community), I started Halyn Marketing back in July of 2019. Then, in November of 2019, I launched BASICS. Now in 2020 I also have my personal brand and community, the 21 Year Old CEO. (writing this all out makes me realize why I’m so stressed all the time… LOL. Jk)
For the last year, I really couldn’t complain. I was on track to make $100,000 for the year and had clients coming in by the handful every single month. But then COVID-19 spread and basically stopped everything going on in the world.
3 of my clients had to pause their services and now my target audience really doesn’t have the money to spend on what I’m offering. Does this make me a Debbie-downer? No. It makes me realistic.
Something I keep seeing are people going around saying now is the time to sell, now is the time to push your services. And I want to dissect this a little bit because it’s really been weighing on me.
A lot of industries are basically at a halt because they literally cannot be open due to government orders. This ripple effect then causes people like me who tend to focus on certain industries are now thinking “what the hell…” because our clients are out of business.
I don’t want to sit here and lie to you and say everything is amazing. I’m struggling to find where I stand in all of this. Do I try to reach out to businesses and prospects to them during this time? Do I sit back and let the fire keep burning? To be honest, I don’t know the full answer to these questions.
But what I do know is a lot of people are struggling. Many entrepreneurs, freelancers, business owners, etc are now unable to pay their rent on the first. They have families to feed, children to support, loved ones to take care of.
So my question to you guys is, are you going to take advantage of these people that are so desperate to find the answers that they’ll take out a loan or drain their savings for? Or are you going to be a resource to these people and show them the ropes and let them know things will be okay?
I don’t know about you but I’m choosing to be a resource in an environment of money-hungry “entrepreneurs”. And yes, maybe many people are going to disagree but I’m not here to make a quick buck. I’ve been there and done that.
If you’re reading this and are struggling to decide how to make yourself valuable, let me get super personal for a second.
I was able to reach a 6-figure threshold by NOT taking advantage of people in need. I was able to establish my value, give free resources, and show them I’m here when they’re ready. I didn’t need to shove my packages down their throat and make them believe if they didn’t sign up for my master class that they would FAIL.
This is not how you get ahead in this industry. This is how you prove to others that you’re only in it for the money. You’re only in it to become the next Jenna Kutcher (love you Jenna!!).
If you want to stand out you need to be realistic and stop putting on a front that business is all fine and dandy because a lot of them aren’t. What you can do is show the realistic side of this and then explain how you plan to maneuver it. Explain how if this happens again, you can set up safeguards.
I’m not really sure where I was originally going with all of this but I guess I just needed to get it out on paper.
Before I close out this diary entry, I mean blog post, I want to say one more thing. Yes, I understand many industries are flourishing right now. But let’s not forget the ones that aren’t. Let’s be there to provide free information and resources because those people deserve help too even if they aren’t paying for your coaching sessions.
Instead of using this as a time to take advantage, use this as a time to connect as humans and be there for one another.
If you made it this far I really thank you for hearing me out.