Life of a CEO
If we’re being honest here, being the CEO of a company is not as much fun as some might think. Yes it’s cool to hold that title and you’re in a position of decision making, but there are a lot of hats CEOs must wear.
I learned gradually as Halyn Marketing and BASICS grew that I was going to need to make some serious changes to my routine and schedule to free up some time. At one point, I was working from 7 am to 10 pm with little breaks in between, and yes most of my work I really enjoy, but it’s just not feasible.
So, if you’re a CEO, or even if you’re a freelancer, you’re in for a real treat because I’m sharing 5 ways to free up your time.
Set a Schedule
First things first, you need to set a schedule. This doesn’t have to be super rigid with scheduled meal times, but you should have an idea of when you need to be working. Having a schedule will help you prioritize your work, as well as keep your sanity.
For me personally, my schedule goes as follows:
7am Wake Up, eat breakfast, feed dogs, let dogs out
8am Start Working
10am Get ready for the day
11am – 2pm work
3pm -7pm Working out, dog park, cleaning, making dinner, chores
8pm – 10pm Finishing up some work
My work can be anything from client work to building my own business. I find that I am most productive in the morning so I like to use that time to work on my clients. Then in the evening as I become more tired and relaxed, I work on my business.
You can also change your schedule to fit your needs. If you’re a stay at home mom with your own business, you can try to schedule work around nap time and feeding time. If you have a 9-5 job and you have a side business, schedule it around your normal working hours.
Don’t feel pressured into working a certain amount of hours per day, as long as you are producing quality work you shouldn’t have to be chained to your laptop for 9 hours a day.
Wake Up Early
Okay if I’m being honest I have become super against waking up at the crack of dawn. Back in high school and college, I was waking up at 6 am to start my day. What didn’t work for me was that by 3 pm I was seriously exhausted.
So, I noticed when I go to bed around 11 and wake up at 7am, I feel SO refreshed. I also want to point out that I’m aware not everyone has that ability to set these bedtime/ wake up time hours, but flexibility was one reason why I started my own business.
Something else to note is that I usually feel pretty lethargic when I wake up after 7am. I noticed I’m not actually sitting down to work until around 9am if this happens, which makes me feel super unproductive.
If your goal is to grow your business then you need to be active on social media and building a brand. I wish I could sit here and tell you that it’s super easy to do that, but it’s not. It requires time to do initial branding, the building of a website, getting social media accounts started. And even after we spend hours doing all of that, we’re still left with creating content.
I manage about 8 different social media pages just for the businesses I own. These are a combination of Instagram, Facebook, Pinterest, and LinkedIn. All of these channels require different types of content and takes so much time to get together.
So, with all of that being said, you need to be planning and prepping content ahead. And when I say planning ahead, I mean at least 30 days worth. I’ve found this is just enough to give me time to focus on other tasks, while also being present on the channels that are necessary for my brand.
A little tip, first start with an empty calendar and think about what topics you want to post about each day. Then start creating the actual images to get an idea of what your feed looks like. I put all my images on Google Drive to help me formulate a theme. Once you have all your images ready, create a separate document and write ALL the captions for those 30 days.
This is going to take a few hours initially but will save so much time during the month
Hire a VA
Alright, my next tip is something that took me a long time to figure out. If you’re working a ton of hours and find yourself taking on so much work you can’t keep up, it’s probably time to hire help. This can be someone that handles a specific part of your business or works for you a certain amount of hours a week.
As I’m writing this blog post, I currently have 4 people on my team. They all have their own individual tasks and help me have time to find new clients and build the business. As soon as I hired people to help me, I had more time for other aspects of the business, and most importantly for myself.
Limit Your Work
For my last tip, I recommend you limit your work. Or in other words, don’t take on too much. I get it’s important to be busy and working on projects, but at a certain point, you can become so busy that you’re essentially unproductive.
Towards the end of 2019, I was managing all content by myself, prospecting to new clients, trying to take care of my house, and doing all the other work we offered to our clients. I ended up working myself so hard there was a week where I only got out of bed to eat and let my dogs out. So, this might be an unpopular option, but I recommend limiting yourself to 40 hours a week.
Be the Best CEO You Can Be
Overall, as a CEO you need to be aware when it’s time for improvement. Try these 5 tips and see how much time you’ll end up saving. If you have any time-saving tips, feel free to share them with your fellow CEOs!